The first clients who gave me my “start”, so to speak, were Jason and Lisa Leake of 100 Days of Real Food.
I had the pleasure of working with the Leakes from 2015-2019. Over those four years, I had the opportunity to work on many projects ranging from customer service, email marketing automation, funnel automation, social optimizations, light front-end WordPress coding, social advertising, and project management on several course and product launches.
Jason and Lisa’s signature course is the Real Food Mini Pledge Program. It assists anyone who’d like to begin their own real food journey but may feel overwhelmed on how to begin. The course walks them through a series of six “pledges”. By the end, they’ll have cut out processed food, reduced sugar intake, and began to eat healthier.
When I began working on this project, it was in its second year. From 2015-2019, I assisted and managed 5 launches of the program.
The project changed in scope over the years, as the program expanded. We experimented with running it at various times of years, which price point seemed to most resonate, which course platform best benefited our needs + customers, which live chat software worked best as well as which community management arrangement made the most sense. We also worked directly with Books-A-Million to offer our customers the option to bundle a 100 Days of Real Food cookbook with their purchase to enhance their experience.
Because of the scope of the project, I gained such a large amount of experience but I’m choosing to highlight the advertisements created for the 2019 launch. This campaign ran December 25 2018 – January 26, 2019, exclusively on Facebook. I wrote copy, sourced images, and optimized all campaigns. It targeted a mixture of warm and cold audiences. I replicated post IDs to build social proof across all audiences.
Ultimately, the 2019 campaign resulted in a 1.4 ROI for 100 Days of Real Food, and a CPA of $11.97.
Conversion Ads
Remarketing
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